Do you ever find yourself at a Networking event, possibly at your local Chamber of Commerce, a Networking Club, or even at a seminar. You might feel a bit unsure, how to go about it, but you know it's a good thing to do.
Networking is probably the oldest, easiest, most effective and least expensive way to generate new business. It doesn't necessarily involve selling your product or service, but it does mean selling yourself. That doesn't involve a lot of talking - it does involve a lot of listening.
Networking is about making connections with people and building a network of meaningful relationships.
Having good relationships means - these people will either do business with you and/or recommend you to others.
These people are your unpaid sales-force and you must ensure that they do a good job.
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