7 Ways to Motivate Customers

When was the last time that you experienced exceptional customer service?
Every time I run a Customer Service Seminar I always ask the participants to think about a time when they experienced exceptional customer service, either face to face or on the telephone, and describe what made it exceptional. Inevitably, participants tell me about situations where the person providing the service was warm and friendly, a good listener, appeared to care about them as a customer and made them feel good.

Last week I was picking up some foodstuffs in a local supermarket. When I arrived at the check-out, the smiling Janice was there to scan my goods and help me pack them. In between all the scanning and packing, she asked me: “How are you today? Have you been on holiday?” She commented on what a lovely day it was and said: “Hope to see you again sometime.” I left the store feeling better than when I walked in.

What customers want can be divided into two areas. Firstly, they want your products or service to meet their needs and represent value for money.
However, even when your products or service meets the needs and expectations of your customers it doesn’t necessarily motivate them to return and spend more money – it takes more!

What really motivates customers are:

Warm and friendly responses: When customers meet you face to face or speak to you on the telephone; they want to feel that you're pleased to see them and happy to help them. For example - It's not so important what you say when you answer the telephone but more important how you say it.

They want to feel important: They know that you have lots of other customers and clients but they just love it when you make them seem special.
To be listened to: Listening is probably the most important skill to develop when dealing with customers. It has been said that people are either speaking or waiting to speak. In order to build rapport with customers it’s important to listen and show that you're listening. People like good listeners; listening gives you information and indicates to the customer that you’re interested in them and value what they say.

Someone to know their name: A persons name is one of the sweetest sounds they’ll ever hear. If you use a customers name when you talk to them, it indicates that you recognise them as an individual. Don’t use it too often as it can become irritating, but definitely at the start and the end of a conversation.

Flexibility: Customers hate to hear the word “No” or “It can’t be done.” It’s not always possible to say “Yes” to a customer or do exactly what they want; however, it is important to be as flexible as you can. Tell customers what you can do, not what you can’t.


Fast recovery when something goes wrong: When things go wrong, customers want you to solve their problems quickly. They don’t want to hear excuses or who’s to blame or why it happened, they just want it fixed fast.
Customers will often judge the quality of your service by the way you recover. They will even forgive your mistakes if you recover well.

They want to feel good: Overall, customers just want to feel good. They want to feel better after they’ve dealt with you or anyone in your business, than they did before. If you can create that feeling, then you’re well on the way to – giving customers what they REALLY want

So there you have it; 7 steps that will motivate customers to return, spend more money in your business and tell their friends.